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About Us

At the Electrology Education Coalition, we are passionate about advancing the field of electrology through quality education, cutting-edge research, and a strong community. Our goal is to empower electrologists to provide the highest level of care to their clients and to elevate the profession as a whole.

Joanie Gonella, CPE

Joanie Gonella has a bachelors degree in the field of Neuroscience from the University of California, Irvine and a post-graduate certificate in Pre-Health sciences from Florida Atlantic University. Ms. Gonella obtained her license as a professional Electrologist in California in 2003. She now has 20 years of experience as an electrologist, owns and operates a successful salon in Orange County, California, and is an instructor, administrator and co-owner of California Electrology Academy, one of three electrology schools in California. Recognizing the importance of education, development and modernization, Joanie Gonella regularly gives lectures and seminars both nationally and internationally.


Stephanie Shields

Stephanie Shields is not only an electrologist and laser hair removal specialist but an Electrology educator. She was taught by her mother Maria DeNicola how to do electrolysis in 2004.  Stephanie has diligently worked to be one of the leading electrology & laser technicians in the field seeking out continued education at every turn. In 2014, she was the recipient of the prestigious Ballet Gold Probe Award. Stephanie also received two “AEA President’s Award” for her service to the non-profit. In October 2016, Stephanie was sworn in as the 3rd Vice President of the AEA but later stepping down to focus more on her young family.

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